Interviews (3 out of 10)

Interview Questions BDS Fall 2011

Interviewers- Sara V, Terra S, Ryan B

Participant info

Name: Gus Cobb Age: 19 Location: Dorm Stoops

Q1: How often do you use your lighter? (Daily)

- 10 to 15 a day

Q2: What is your main use?

- Cigarettes

Q3: What is your least favorite feature?

- Flimsy metal chamber, plastic button

Q4: What is your favorite feature?

- Adequate size of the flame

Q5: How much would you be willing to pay for a lighter?

- Around a dollar

Q6: What is the average life of your lighter?

- 3 weeks

Q7: What’s the youngest age someone should use a lighter? If parent, do you worry about safety?

- 7 and up

Q8: How do you feel about the shape and size? Comfortable?

- Perfect size and comfortable

Q9: From 1 to 10, how important are aesthetics?

- Zero

Q10: What is the most annoying function or issue you come across?

- Wind blowing out the flame

 

Interview Questions BDS Fall 2011

Interviewers- Sara V, Terra S, Ryan B

Participant info

Name: Jose Hernandez Age: 18 Location: Dorm Stoops

Q1: How often do you use your lighter? (Daily)

- Once a day

Q2: What is your main use?

- Cigarettes

Q3: What is your least favorite feature?

- Safety

Q4: What is your favorite feature?

- Easy to use, convenience

Q5: How much would you be willing to pay for a lighter?

- 1$

Q6: What is the average life of your lighter?

- 2 weeks

Q7: What’s the youngest age someone should use a lighter? If parent, do you worry about safety?

- 18

Q8: How do you feel about the shape and size? Comfortable?

- It’s perfect

Q9: From 1 to 10, how important are aesthetics?

- Doesn’t matter

Q10: What is the most annoying function or issue you come across?

- Wind blowing out the flame

Interview Questions BDS Fall 2011

Interviewers- Sara V, Terra S, Ryan B

Participant info

Name: Jill Age: 30 Location: Waxman

Q1: How often do you use your lighter? (Daily)

- Daily

Q2: What is your main use?

- Candles, Cigarettes, Fires

Q3: What is your least favorite feature?

- Top comes off to easily, flame can be uncontrollable

Q4: What is your favorite feature?

- None

Q5: How much would you be willing to pay for a lighter?

- 25 cents for a disposable

Q6: What is the average life of your lighter?

- 1 Month

Q7: What’s the youngest age someone should use a lighter? If parent, do you worry about safety?

- 12

Q8: How do you feel about the shape and size? Comfortable?

- Comfortable

Q9: From 1 to 10, how important are aesthetics?

- Brand is usual focus, known for reliability (bic)

Q10: What is the most annoying function or issue you come across?

- Falling apart and small flint limits use