Sunday, December 18, 2011
Interviews (3 out of 10)
Interview Questions BDS Fall 2011
Interviewers- Sara V, Terra S, Ryan B
Participant info
Name: Gus Cobb Age: 19 Location: Dorm Stoops
Q1: How often do you use your lighter? (Daily)
- 10 to 15 a day
Q2: What is your main use?
- Cigarettes
Q3: What is your least favorite feature?
- Flimsy metal chamber, plastic button
Q4: What is your favorite feature?
- Adequate size of the flame
Q5: How much would you be willing to pay for a lighter?
- Around a dollar
Q6: What is the average life of your lighter?
- 3 weeks
Q7: What’s the youngest age someone should use a lighter? If parent, do you worry about safety?
- 7 and up
Q8: How do you feel about the shape and size? Comfortable?
- Perfect size and comfortable
Q9: From 1 to 10, how important are aesthetics?
- Zero
Q10: What is the most annoying function or issue you come across?
- Wind blowing out the flame
Interview Questions BDS Fall 2011
Interviewers- Sara V, Terra S, Ryan B
Participant info
Name: Jose Hernandez Age: 18 Location: Dorm Stoops
Q1: How often do you use your lighter? (Daily)
- Once a day
Q2: What is your main use?
- Cigarettes
Q3: What is your least favorite feature?
- Safety
Q4: What is your favorite feature?
- Easy to use, convenience
Q5: How much would you be willing to pay for a lighter?
- 1$
Q6: What is the average life of your lighter?
- 2 weeks
Q7: What’s the youngest age someone should use a lighter? If parent, do you worry about safety?
- 18
Q8: How do you feel about the shape and size? Comfortable?
- It’s perfect
Q9: From 1 to 10, how important are aesthetics?
- Doesn’t matter
Q10: What is the most annoying function or issue you come across?
- Wind blowing out the flame
Interview Questions BDS Fall 2011
Interviewers- Sara V, Terra S, Ryan B
Participant info
Name: Jill Age: 30 Location: Waxman
Q1: How often do you use your lighter? (Daily)
- Daily
Q2: What is your main use?
- Candles, Cigarettes, Fires
Q3: What is your least favorite feature?
- Top comes off to easily, flame can be uncontrollable
Q4: What is your favorite feature?
- None
Q5: How much would you be willing to pay for a lighter?
- 25 cents for a disposable
Q6: What is the average life of your lighter?
- 1 Month
Q7: What’s the youngest age someone should use a lighter? If parent, do you worry about safety?
- 12
Q8: How do you feel about the shape and size? Comfortable?
- Comfortable
Q9: From 1 to 10, how important are aesthetics?
- Brand is usual focus, known for reliability (bic)
Q10: What is the most annoying function or issue you come across?
- Falling apart and small flint limits use
IDEO response
IDEO Response.
IDEO is a company that designs numerous objects that people use daily. They use creative and innovative processes that stimulate the ideas and creativity of employees. Their process of creating, and even the way they decorate their workspace is changing the way 'work', and 'office space', is viewed.
IDEO utilizes techniques that push their ideas further than expected for commonly used and accepted items. They are given a typical, but improvable object, and told to do a complete redesign. They work in groups, and as a team where is no hierarchy. People are treated as equal and ideas are all viewed, respected, and considered. They push the employees to branch out and speak their minds; which unveils off the wall ideas that can be rationalized and used. Their technique of equality and freedom of expression brings forth innovative thoughts about their objects being redesigned.
Later in the process, they would have a group leader (chosen for his good leadership skills, not because of position or rank) organize the ideas and split the employees into groups. Each one of these smaller groups worked on specific aspects of the product, such as safety and convenience (of the shopping cart). After researching and analyzing their aspect of the design, each group would make a prototype. All of the prototypes were then analyzed and discussed, then the groups come back together as a whole to create a final prototype. This prototype is still raw, but it is functional and combines all of the aspects assigned to the smaller groups.
These processes can easily be incorporated into our small design groups. Their free flowing process of ideas, along with the interviews, and extensive research by people who know the object well are both aspects of IDEO that my design group will utilize during this project.
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