The video Objectified made many interesting points and was filled with creative thinking and evaluation of design as a whole. Most designs today are standardized for mass consumption; this means the designers really have to consider the range of people that will be buying an object and not necessarily the 'average consumer'. This is a different way of approaching the issue than most people would probably think to take. The video summed up this idea by stating that the middle [customers] will take care of itself, and just to understand the extremes.
One of the most impressive aspects of the video was the inside look at how much time the designers put into even the most simple objects. To create something truly unique and effective, every problem must be eliminated, and everything extra removed. Designs are most successful when they are understood by the consumer. So over complicated designs are not appealing. They should be functional, but everything extra should be taken away, while still remaining a positive visual aspect.
Objectified overall taught me how much of a balance designing really is. Designers have to improve upon objects that people wouldn't dream of changing because they are so used to using them the way they are.
